The User Is Always Right: A Practical Guide to Creating and Using Personas for the Web - PDF free download eBook

Cover of The User Is Always Right: A Practical Guide to Creating and Using Personas for the Web
  • Verified: Wed, Jun 19, 2019
  • Published: 04.01.2019
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Introduction

How do we ensure that our Web sites actually give users what they need? What are the best ways to understand our user's goals, behaviors, and attitudes, and then turn that understanding into...

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Details of The User Is Always Right: A Practical Guide to Creating and Using Personas for the Web

Original Title
The User Is Always Right: A Practical Guide to Creating and Using Personas for the Web
ISBN13
9780321434531
First Published
2006 year
Edition Format
Paperback
Number of Pages
293 pages
Book Language
English
Ebook Format
PDF, EPUB

Some brief overview of this book

How do we ensure that our Web sites actually give users what they need? What are the best ways to understand our user's goals, behaviors, and attitudes, and then turn that understanding into business results? Personas bring user research to life and make it actionable, ensuring we're making the right decisions based on the right information.

This practical guide explains h How do we ensure that our Web sites actually give users what they need? What are the best ways to understand our user's goals, behaviors, and attitudes, and then turn that understanding into business results? Personas bring user research to life and make it actionable, ensuring we're making the right decisions based on the right information.

This practical guide explains how to create and use personas to make your site more successful. The User Is Always Right: A Practical Guide to Creating and Using Personas takes you through each step of persona creation, including tips for conducting qualitative user research, new ways to apply quantitative research (such as surveys) to persona creation, various methods for generating persona segmentation, and proven techniques for making personas realistic. You'll also learn how to use personas effectively, from directing overall business strategy and prioritizing features and content to making detailed decisions about information architecture, content, and design.

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