The Fundamentals of Business-To-Business Sales & Marketing - PDF free download eBook

  • Verified: Mon, Jul 22, 2019
  • Published: 19.01.2019
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Introduction

B2B sales and marketing executives have been hard-hit by increasing sales demands, plummeting budgets, and highly touted techniques that promise more than they deliver. The Fundamentals of...

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Details of The Fundamentals of Business-To-Business Sales & Marketing

Original Title
The Fundamentals of Business-To-Business Sales & Marketing
ISBN13
9780071408790
First Published
2003 year
Edition Format
Hardcover
Number of Pages
208 pages
Book Language
English
Ebook Format
PDF, EPUB

Some brief overview of this book

B2B sales and marketing executives have been hard-hit by increasing sales demands, plummeting budgets, and highly touted techniques that promise more than they deliver. The Fundamentals of Business-to-Business Sales & Marketing shows executives how to integrate traditional B2B selling methods with effective and proven new technologies. Covering database marketing, micro B2B sales and marketing executives have been hard-hit by increasing sales demands, plummeting budgets, and highly touted techniques that promise more than they deliver.

The Fundamentals of Business-to-Business Sales & Marketing shows executives how to integrate traditional B2B selling methods with effective and proven new technologies. Covering database marketing, microclustering, accurate ROI measurement, and more, this no-nonsense book provides a dynamic, hands-on approach for selling more while spending less, and meeting today's relentless revenue and margin demands.

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