Marketing Management - PDF free download eBook

  • Verified: Tue, Dec 10, 2019
  • Published: 08.01.2019
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Introduction

This volume reflects the dynamic environment inhabited by today's marketers, helping readers understand the marketplace and the impact of technology on making strategic marketing decisions....

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Details of Marketing Management

Original Title
Marketing Management
ISBN13
9780131963344
First Published
1999 year
Edition Format
Hardcover
Number of Pages
500 pages
Book Language
English
Ebook Format
PDF, EPUB

Some brief overview of this book

This volume reflects the dynamic environment inhabited by today's marketers, helping readers understand the marketplace and the impact of technology on making strategic marketing decisions. Its modern, integrated presentation and strategy-based approach covers critical, fundamental topics required to succeed in professional work. Subjects include marketing philosophy and s This volume reflects the dynamic environment inhabited by today's marketers, helping readers understand the marketplace and the impact of technology on making strategic marketing decisions.

Its modern, integrated presentation and strategy-based approach covers critical, fundamental topics required to succeed in professional work. Subjects include marketing philosophy and strategy such as market research, customer behavior and market structure, and marketing decision-making and analysis, including product decisions, advertising strategy, pricing and customer relationship management. For marketing professionals, product and brand managers.

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