Celebrity Sells - PDF free download eBook

Cover of Celebrity Sells
  • Verified: Fri, Apr 26, 2019
  • Published: 07.01.2019
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Introduction

Celebrities have always captured the imagination of the public. In today's age of consumerism, their ability to influence our behaviour can be seen worldwide. Harnessing this power can reap...

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Details of Celebrity Sells

Original Title
Celebrity Sells
ISBN13
9780470868508
First Published
2004 year
Edition Format
Paperback
Number of Pages
311 pages
Book Language
English
Ebook Format
PDF, EPUB

Some brief overview of this book

Celebrities have always captured the imagination of the public. In today's age of consumerism, their ability to influence our behaviour can be seen worldwide. Harnessing this power can reap huge rewards for business - the Jamie Oliver campaign helped turn around Sainsbury's fortunes, with the return on investment estimated at �27.95 for every advertising pound spent; sale Celebrities have always captured the imagination of the public.

In today's age of consumerism, their ability to influence our behaviour can be seen worldwide. Harnessing this power can reap huge rewards for business - the Jamie Oliver campaign helped turn around Sainsbury's fortunes, with the return on investment estimated at �27.95 for every advertising pound spent; sales of Walker's Crisps increased by 105% thanks to Gary Lineker; One to One re-launched its brand with stars including Kate Moss and Elvis Presley. Celebrity Sells demonstrates the awesome power of famous names, when skilfully used, to sell brands and offers practical advice on how to develop and advertise a brand using celebrities, including: How to choose the right celebrity for your brand How to build your brand using a celebrity How to manage relationships with celebrities How to protect celebrity and brand reputation

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